Food & Lifestyle Illustrator | Yoko Baum — Editorial, Publishing & Branding

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Yoko Baum
- Food & Lifestyle Illustrator

Specializing in Editorial, Publishing & Brand Illustration

Based in Portland, Oregon,
I create vibrant food and drink illustrations for magazines, books, packaging, advertising, and licensing projects.
My work focuses on food, beverage, and lifestyle / hospitality stories that connect people through shared experiences.

FEATURED WORK

Pantry Series Food Illustration for Editorial and Branding

eater-cookbook-puerto-rico-food-editorial-illustration-yoko-baum

Eater
The Complete Illustration for Cookbook

Food Connection van wrap featuring colorful food illustrations created by illustrator Yoko Baum.

Food Connection
— Van Wrap Branding Project

Yokohama October Fest, Food and Beer Festival Advertising Event Mural Illustration by Yoko Baum.

German Beer Event
— Advertising & Festival Branding

A Variety of Japanese Food Illustration For Waitrose Food Magazine By Yoko Baum

Waitrose
— Japanese Food Editorial Illustration

Summer Vegetable Tomatoes food Illustration by Yoko Baum.

Various of Tomatoes, Seasonal Vegetable Illustration For Cookbook

Main key visual illustration created for Fujiya Hotel's recruitment website, featuring hotel staff moving forward with pride, confidence, and hospitality.

Fujiya Hotel
— Recruitment Website

Diversity and LGBTQ+ friendly People Illustration for Yelp
Yelpiversary SweatShirt Branding illustration by Yoko Baum.

Yelp
— Brand Merchandise Illustration

food_and_kitcehnware_2d animation_by_Yoko_Baum

Food and Kitchenware
— Icon Illustration Mini Collection

Tinned Fish Editorial Food Magazine Cover Illustration For Rising Stars Of Starchefs By Y

StarChefs Rising Stars
— Rising Stars Food Magazine Cover

Japanese Lunch Food Two Onigiri Rice Balls Bento Box Illustration By Yoko Baum

Japanese bento Box Illustration — Traditional Japanese Food

Cheese Board, Cheese On The Iron Serving Platter With Handle, Food Illustration By Yoko Baum.

Cheese On The Iron Platter , Food Illustration

500-pieces Food-themed Puzzle Illustration for Cobble Hill Puzzle by Yoko Baum

Cobble Hill Puzzles
— 500-pieces puzzle Art licencing

Bermuda Rum Swizzle Cocktail Drink Illustration by Yoko Baum.

Bermuda Rum Swizzle Cocktail Drink Illustration — Cocktail Art Collection

Tokyo, Japan Iconic Elements 2D Animation by Yoko Baum

Tokyo, Japan Iconic Elements
Map Illustration

Holiday Wine and Kitchenware Grocery Bag Illustration for Grocery and Department Store Branding Project by Yoko Baum.

Grocery Bag — Surface Illustration for Grocery Brand Merchandising

2D GIF Animation Hurricane Cocktail Drink Beverage Illustration by Yoko Baum

2D GIF Animation Hurricane Cocktail Beverage Illustration — Cocktail Art

A VERY ASIAN GUIDE TO JAPANESE FOOD_ Illustrated Children's Book by Yoko Baum

Gloo Books
— Children's Food Book Illustration

People cooking in the kitchen, 2D animation illustration GIF By Yoko Baum

People cooking in the kitchen, 2D animation illustration GIF

How to Make a Cheese Charcuterie board, Infographic Illustration Poster by Yoko Baum

How to Make a Cheese Charcuterie board — Food Infographic Illustration

BROWSE BY PROJECT TYPE

Lifestyle & People

Branding / Commercial

View All Portfolio

SERECTED CLIENTS

Leading brands in food, drink, and lifestyle projects include:

yelp-lifestyle-merchandise-diverse-community-illustration-yoko-baum

waitrose-magazine-editorial-food-illustration-yoko-baum

publix-oatmeal-cream-pie-ice-cream-packaging-yoko-baum

wordpress-wapuu-character-merchandise-illustration-yoko-baum

eater-cookbook-editorial-illustration-yoko-baum

And more collaborations with magazines and brands worldwide.

TESTIMONIAL

“Working with Yoko was fun — she responded quickly and understood the concept. She delivered clear, engaging illustrations and brought a playful, inclusive energy to the project.”

Uli Bilke

Culture Team, Yelp

Fresh Tomato Variety Seamless Pattern Illustration_Organic Heirloom Red Tomatoes Surface D

Hand Drawn Cloud Illustration by Yoko Baum

Ready to make your food and lifestyle story shine?

Let's collaborate!

LET'S WORK TOGETHER

Based in Portland, Oregon — Available for commissions worldwide

Yoko Baum, Freelance Food & Lifestyle Illustrator specializing in editorial, branding, and packaging projects, based in Portland, Oregon

JOURNAL
: STORIES & PROCESS

how-to-commission-food-illustration-step-by-step-guide-by-yoko-baum

How to Commission Custom Food Illustration: A Step-by-Step Guide

eater-cookbook-united-states-food-nature-editorial-illustration-02-by-yoko-baum

Behind the Scenes: Illustrating EATERLAND Cookbook

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