Food & Lifestyle Illustrator | Yoko Baum — Editorial, Publishing, Advertising & Lifestyle Illustration

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Pantry Staples — Food & Drink Illustration

Pantry Staples — Food & Drink Illustration

Colorful pantry staples food and drink illustration

Eater Cookbook — Cookbook Illustration

Eater Cookbook — Cookbook Illustration

Illustrated U.S. food map for the Eater cookbook

Food Connection — Commercial Illustration

Food Connection — Commercial Illustration

Colorful food illustrations for a Food Connection vehicle wrap

Pantry Staples — Food & Drink Illustration

Pantry Staples — Food & Drink Illustration

Colorful pantry staples food and drink illustration

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Yoko Baum - Food & Lifestyle Illustrator

Specializing in Editorial, Publishing, Advertising & Lifestyle Illustration

Based in Portland, Oregon,
I create vibrant food and drink illustrations for magazines, books, packaging, advertising, and licensing projects.
My work focuses on food, beverage, and lifestyle / hospitality stories that connect people through shared experiences.

FEATURED WORK

Pantry Series Food Illustration for Editorial and Branding

eater-cookbook-puerto-rico-food-editorial-illustration-yoko-baum

Eater
The Complete Illustration for Cookbook

Food Connection van wrap featuring colorful food illustrations created by illustrator Yoko Baum.

Food Connection
— Van Wrap Branding Project

Yokohama October Fest, Food and Beer Festival Advertising Event Mural Illustration by Yoko Baum.

German Beer Event
— Advertising & Festival Branding

A Variety of Japanese Food Illustration For Waitrose Food Magazine By Yoko Baum

Waitrose
— Japanese Food Editorial Illustration

Summer Vegetable Tomatoes food Illustration by Yoko Baum.

Various of Tomatoes, Seasonal Vegetable Illustration For Cookbook

Main key visual illustration created for Fujiya Hotel's recruitment website, featuring hotel staff moving forward with pride, confidence, and hospitality.

Fujiya Hotel
— Recruitment Website

Diversity and LGBTQ+ friendly People Illustration for Yelp
Yelpiversary SweatShirt Branding illustration by Yoko Baum.

Yelp
— Brand Merchandise Illustration

Sardines and Friends, A Variety of Tinned Fish Jigsaw Puzzle Illustration for Cobble Hill

Cobble Hill Puzzles
— 500-pieces puzzle Art licencing

Coffee Oracle Card Deck Illustration — Mindfulness & Game Cards for Food and Coffee Lovers

Coffee Oracle Card Deck — Puzzle & Game Art

Tinned Fish Editorial Food Magazine Cover Illustration For Rising Stars Of Starchefs By Y

StarChefs Rising Stars
— Rising Stars Food Magazine Cover

Japanese Lunch Food Two Onigiri Rice Balls Bento Box Illustration By Yoko Baum

Japanese bento Box Illustration — Traditional Japanese Food

Cheese Board, Cheese On The Iron Serving Platter With Handle, Food Illustration By Yoko Baum.

Cheese On The Iron Platter , Food Illustration

Bermuda Rum Swizzle Cocktail Drink Illustration by Yoko Baum.

Bermuda Rum Swizzle Cocktail Drink Illustration — Cocktail Art Collection

food_and_kitcehnware_2d animation_by_Yoko_Baum

Food and Kitchenware
— Icon Illustration Mini Collection

Tokyo, Japan Iconic Elements 2D Animation by Yoko Baum

Tokyo, Japan Iconic Elements
Map Illustration

Holiday Wine and Kitchenware Grocery Bag Illustration for Grocery and Department Store Branding Project by Yoko Baum.

Grocery Bag — Surface Illustration for Grocery Brand Merchandising

A VERY ASIAN GUIDE TO JAPANESE FOOD_ Illustrated Children's Book by Yoko Baum

Gloo Books
— Children's Food Book Illustration

People cooking in the kitchen, 2D animation illustration GIF By Yoko Baum

People cooking in the kitchen, 2D animation illustration GIF

How to Make a Cheese Charcuterie board, Infographic Illustration Poster by Yoko Baum

How to Make a Cheese Charcuterie board — Food Infographic Illustration

BROWSE BY PROJECT TYPE

Lifestyle & People

Branding / Commercial

View All Portfolio

SERECTED CLIENTS

Leading brands in food, drink, and lifestyle projects include:

yelp-lifestyle-merchandise-diverse-community-illustration-yoko-baum

waitrose-magazine-editorial-food-illustration-yoko-baum

publix-oatmeal-cream-pie-ice-cream-packaging-yoko-baum

wordpress-wapuu-character-merchandise-illustration-yoko-baum

eater-cookbook-editorial-illustration-yoko-baum

And more collaborations with magazines and brands worldwide.

TESTIMONIAL

“Working with Yoko was fun — she responded quickly and understood the concept. She delivered clear, engaging illustrations and brought a playful, inclusive energy to the project.”

Uli Bilke

Culture Team, Yelp

japanese-egg-sandwich-tamago-sando-food-illustration-yoko-baum.jpg

"Yoko did fantastic work for the Japanese food issue of our Waitrose magazine. Her illustration style describes every single detail of them in a fresh and sophisticated way. Yoko is lovely to work with."

Kerry Wakefield

Deputy Creative Director, Waitrose Food Magazine

Hand Drawn Cloud Illustration by Yoko Baum

LET'S WORK TOGETHER

Yoko Baum, Freelance Food & Lifestyle Illustrator specializing in editorial, branding, and packaging projects, based in Portland, Oregon

Ready to make your food and lifestyle story shine?

Let's collaborate!

Based in Portland, Oregon — Available for commissions worldwide

JOURNAL
: STORIES & PROCESS

how-to-commission-food-illustration-step-by-step-guide-by-yoko-baum

How to Commission Custom Food Illustration: A Step-by-Step Guide

eater-cookbook-united-states-food-nature-editorial-illustration-02-by-yoko-baum

Behind the Scenes: Illustrating EATERLAND Cookbook

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