WAITROSE FOOD MAGAZINE
OCTOBER ISSUE
EDITORIAL FOOD ILLUSTRATIONS BY YOKO BAUM

Client : Waitrose Food of DENTSU CREATIVE

Art director : Kelly Wakefield

2023

Brief : Kenji Morimoto is a fourth generation Japanese American, whose cultural identity is grounded in food. As a child, he was in charge of making Japanese food - especially Tsukemono (Japanese pickles) for family gatherings, learning from and surrounded by elders recreating flavors of home.

I'm so honored to create article illustrations for his wonderful story, also had a lot of fun to draw a variety of Japanese food as a first generation Japanese who is living in the U.S.

Final Images

Chestnuts And Persimmons Editorial Illustration For Waitrose Food Magazine By Yoko Baum, 2023

Japanese Food Editorial Illustrations For Waitrose Food Magazine of DENTSU CREATIVE by Yoko Baum

Pickles in Jars, Japanese Tsukemono Editorial Illustration For Waitrose Food Magazine Of DENTSU CREATIVE 2023 By Yoko Baum

A Variety of Japanese Food Potluck Illustration For Waitrose Food Magazine By Yoko Baum, 2023

Chestnuts and Pickles in Jars, Japanese Vegetable Fermentation Tsukemono Editorial Illustration For Waitrose Food Magazine By Yoko Baum, 2023

Sketches

Kenji Waitrose Food, Spread Right Sketch A by Yoko Baum, 2023

Food Illustration Sketch 1 for Waitrose Food Magazine By Yoko Baum, 2023

Also, I shared what is my favorite noodle dish as a contributor....,
"My favorites are cold udon noodles with dipping sauce - I like having them with a variety of vegetable tempura as a side."
So fun to see my comment on the magazine and enjoyed to check the other's "go to" noodles!!